Archive: February 23, 2013

3 Ways to Use Live Stream Video for Your Corporate Events

February 23, 2013

If you want the coverage of your corporate events to have the competitive edge, you may want to consider live streaming your event.

Live streaming is filming the event live and then transmitting or “streaming” the coverage  online.

No matter where your conference is, we can broadcast it to the world...

No matter where your conference or event is, we can broadcast it to the world…

Previously, because of technology restraints, live streaming was expensive, and out of reach for most companies. At flycreative we decided to invest in technology so that we can always offer live-streaming in-house. This means can offer live-streaming services much quicker and at a more affordable rate than a London video production company that needs to outsource or hire equipment on a day rate.

So how can you use live-streaming video for your corporate events?

1: Unveil Corporate Product Launches Live Online

from product launches, to company events, we can video stream your event live.

from product launches, to company events, we can video stream your event live.

If you want to increase the reach and brand awareness of a new product launch, one option is to arrange for a demonstration or unveiling to be transmitted online. With the ability to reach millions of people around the world, it is easier to contact industry figures, media, journalist and trade publications to your event.

It’s easy and free for attendees to watch online, and with high definition quality, you can take comfort that your product and brand will look stunning.

2: Broadcast Company Workshops to Reach More Employees

If you are a global organisation with employees around the world, you can still reach your staff with a unified message by live streaming corporate workshops, events and training.

 

Use video streaming to share your training events with employees around the world.

Use video streaming to share your training events with employees around the world.

If it’s not possible for everyone around the world to attend a company conference, training workshop or event, you can boost inclusion by streaming the event live and providing access to all employees.

These can also be recorded and archived, so that in the instance of training, you can build a library of high-quality training materials based on a live event. This means you don’t have to spend time and money recording materials separately.

3: Sell Online Access Worldwide to Company Seminars and Conferences

If you are a company with a worldwide audience, attracting attendees to conferences can be a challenge.

With live streaming video however, you can broadcast the event as it happens, and sell tickets to attend around the world.

The high-definition quality of live streaming video means that people attending online experience crisp video footage and excellent audio instead of stuttered and blurred coverage.

The ability to offer online attendance to your company conferences easily establishes your brand at the forefront of new digital media marketing method.

For more information about how we can cover your event with live streaming video. Please get in touch.

Video Production Costs

February 12, 2013

If your a company researching London video production companies, one of the common  filters in addition to quality and services will be price.

We understand that the budget is an important part of any video production project and we thought it might be useful to explain what some of the items are that you might see pvide in a quotation from a London video production company.

Do you know who will be working on your corporate video and how much they cost?

Do you know who will be working on your corporate video and how much they cost?

Depending on the company and the quality of equipment and services they offer, prices will natrually vary, but here are some things you would expect to see in a breakdown of a quotation:

Director / Producer Costs

These are usually based on a day rate and the quotation should outline at the outset how many days the director or the producer will be required.

Cameraman

While the director is usually seen very close to the camera, and even filming some shots, it’s not unusual to have a separate camera operator, or a number of cameramen depending on the nature of the video project. If you are considering using live stream video for your corporate event, multiple cameramen are often used to broadcast different angles of the event.

Equipment (Camera, Audio and Lighting)

Again, depending on the nature of the shoot, different equipment will be needed, and it’s not unusual for some larger pieces to be hired for specific shoots. Unlike other London video production companies, flycreative has invested in our equipment and own the majority of our technology outright.

This enables us to keep production costs low for our customers as we’re not having to pay premium hire prices, but can use our own up-to-date equipment.

Sound Man

The  sound man is an important role on the shoot, but some corporate video projects won’t need one. Smaller shoots are more than covered by the high-quality of lapel microphones or camera microphones.

 

Will you need a soundman for your corpoate video?

Will you need a soundman for your corporate video?

Liability Insurance

Always make sure that your video production company has liability insurance (we do). This is usually included in the cost of the shoot rather than as an additional cost.

Professional Voiceover

If you don’t have a voiceover artist and need one, your video production company should be able to source one from a talent pool, and this cost would be included in your quotation.

Editing

Editing is usually charged separately from the filming as the footage from the shoot needs to be processed, reviewed and edited once the shoot is complete. This is usually billed on a per-day basis.

Motion Graphics

Should you require animation or motion graphics for your corporate video project, there will be a cost for this. This might include animating your company logo or using animation to make a message more visual and stand out.

 

Would motion graphics help your brand stand out?

Would motion graphics help your brand stand out?

Production Music

If your corporate video requires music that you don’t currently own, your video production company should be able to source licensed music for your project.

Different formats of video

Some production companies do charge extra if you want your video in a suitable format for the web, mobile, high-definition, or hard-copy. At flycreative we provide this as standard and don’t charge you any extra. 🙂

For more information about our video production costs, please get in touch.

Video Marketing Success for Luxury Brands: A Matter of Experience

February 8, 2013

44% of luxury marketers believe online video is more effective at driving traffic to stores than TV.

The benefits are becoming clearer: online video-marketing provides more flexibility in production, and a more targeted reach than TV production. This means rather than spending £100,000s commissioning a short 30 second prime time spot, luxury companies can achieve much more with a lot less spend.

Build your luxury video around customer dreams

Build your luxury video around customer dreams. Image by Belovdchenko Anton

Long term video campaigns, live-event streaming, video tutorials are just a few ways luxury brands can use video for lead generation, expanding customer reach and also improving retention.

Most importantly, it allows luxury brands to showcase the most critical element of their sales message:

Making the experience unforgettable

In Pamela’ Danziger’s Let Them Eat Cake: an in-depth research project into the attitudes towards luxury spending, she discovered a notable shift in the purchasing patterns of luxury buyers. In the mid 2000s, affluent customers were more motivated by experiential purchases rather than materialistic ones.

Instead of features, affluent customers were more driven by the experience of owning or using the product.

So what does this mean for a luxury brand expanding into video-marketing campaigns?

How to increase emotional attachment to a luxury product through video

With cinematic film techniques, it’s easy for us to make your product look beautiful on screen.

Whether you’re selling luxury clothing or private jet ownership, a we can reflect the quality of craftsmanship in your product and make it shine.

But this is only a fraction of the story you need to tell your customer to compel them to contact you or to make a purchase.

The real gold in your video is using cinematic techniques to take your customer on a journey of ownership.

Show them events and occasions where people wearing luxury clothing are standing out from the crowd. Show the convenience and peace of travelling for business, or as a family, without the stresses of regular air travel.

Use video to encourage an emotional attachment and anticipation to your product and it will be far more compelling than footage of what it is.

If you’re looking for a video production company in London to tell the powerful narrative of your brand, contact us today.

How to Create a Customer Profile for Corporate Videos

February 5, 2013

Video marketing is an important tool for brand awareness, lead generation and sales.

But without a properly developed customer profile for your video-marketing campaign you risk investing in video production that just doesn’t make an impact with your target buyer.

At FlyCreative, we always carry out an in-depth customer analysis to make sure we’re including the best narrative and images to reach them. Even if you don’t hire us, answering the following questions will help you start to build create a useful customer profile for your digital-marketing.

What are their current obstacles and challenges?

You have a product or service that solves a problem for your customer and this is a rich resource of ideas for a successful video campaign.

Too many unsuccessful video campaigns focus on the product or the service, but the problem it solves is much more relevant to your customer. This can be a powerful story for a video campaign.

For a company like the Carphone Warehouse, the company understood that their customer’s problem wasn’t that they didn’t have a phone and needed one, but that they weren’t aware of all the choices available, and how to get the most out of their phones. That’s why they built in tutorials for a video-marketing campaign.

What questions do they have about solving the problem?

Another great source of video campaign ideas is the questions your customer has about solving their problem.

A consumer looking for luxury clothing online may have questions such as how to source the best possible clothes, how to choose the best luxury clothes on a budget, how to find luxury clothing for a particular event or occasion.

A successful video-marketing campaign rests on producing content that your customer actively wants to consume, AND promotes your business.

By answering their questions through video, you help move them from the prospecting phase into a potential lead and sale.

What questions do they have about doing business with your company?

An often overlooked part of a video campaign is not information about your company, but answering the questions your customer might have about doing business with you.

Many corporate videos are poorly received because the video content doesn’t answer these questions.

Left unanswered these are potential objections your prospect might have when it comes to doing business with you.

Some questions may include: what is the service like? How long is it before I see results from your company? What do you do that other companies don’t do?

Have a think about how you can tackle these issues in your own video-marketing campaign, and if you need any help, you know where we are. 🙂

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