Archive: October 22, 2013

How to Choose the Target Market for Your Corporate Video

Last time we looked at how important it is to know the purpose of your corporate video. This time we’re dealing with how to choose the target audience for your video.

Often choosing the purpose of your video will influence who you want your viewer to be, but if you’re still trying to decide it’s worth considering the following:

Who do you want to attract?

Based on the style of corporate video that you want to make, and the goals you want to achieve, who do you want to attract to your video?

Is it someone who is ready to buy? Is it a supplier interested in working with you? Is it a customer doing research before they purchase?

Knowing who it is your’e trying to attract will influence the content you create, and also where you distribute your video. 

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Advanced Video Marketing Tips

Video Marketing has evolved over the last few years since businesses have begun using it online. Here are a few advanced tactics for video marketing to give your company an advantage:

Have people send in video testimonials

Video testimonials are extremely powerful at convincing people to purchase a product but if they come only from your business than it won’t seem legitimate. A way to get great testimonials is by sending a video production company to visit and talk to you passionate customers and capture their story.

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