Why Businesses are Afraid of Making a Viral Corporate Video

evianAs a London video production company, we know that a lot of businesses are hoping that their corporate video goes viral and improves their sales and marketing.

However, more often than not, there is hesitancy in creating a corporate video that meets the criteria for a viral video.

That’s because most viral videos evoke a strong reaction in the viewer. Whenever you evoke a strong reaction, it usually splits people’s opinions.

In other words, to create something that millions of people love, there’s a chance you’re going to create something that millions of people hate.

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