Category: Video Marketing

How Quickly Can You Receive Your Corporate Video?

A common question we receive from clients is how long it takes to make a corporate video.

The answer is that it really depends on what you need and when you need it. Because we have access to a number of talented film makers and producers we can usually turn around jobs pretty quickly.

Any minute now and your corporate video will be ready...

Any minute now and your corporate video will be ready…

But to give you an indication of timings, here are some ideas:

Corporate documentaries

If you want a documentary based on your company this is something we can offer. We can create micro-documentaries (1-2 minutes) in 2-3 weeks or sooner if the storyboards and scripts are already provided. We can provide creative and marketing ideas for your documentary which can add on a little extra time to this process as we work with you to develop a script and concept that you are happy with.

Longer documentaries may take upwards of 2-3 months depending on length, concept and location.

Live stream events

With live-streaming events your film can be seen in almost real time. We work with you prior to your event to set up the cameras and equipment so that we can film your event and have it streaming live as the action happens.

Time sensitive pieces

We are aware that many companies want to use video to film live events, and then have them edited and processed quickly for the blog.

For example, if your company is attending or hosting a conference, we can spend the day filming the event, and the evening producing your video so that you can have your video in a format ready for the web the same day or following morning.

For more information about how long it takes to deliver your video, please contact us.

Advanced Video Marketing Tips

Video Marketing has evolved over the last few years since businesses have begun using it online. Here are a few advanced tactics for video marketing to give your company an advantage:

Have people send in video testimonials

Video testimonials are extremely powerful at convincing people to purchase a product but if they come only from your business than it won’t seem legitimate. A way to get great testimonials is by sending a video production company to visit and talk to you passionate customers and capture their story.

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Why Businesses are Afraid of Making a Viral Corporate Video

evianAs a London video production company, we know that a lot of businesses are hoping that their corporate video goes viral and improves their sales and marketing.

However, more often than not, there is hesitancy in creating a corporate video that meets the criteria for a viral video.

That’s because most viral videos evoke a strong reaction in the viewer. Whenever you evoke a strong reaction, it usually splits people’s opinions.

In other words, to create something that millions of people love, there’s a chance you’re going to create something that millions of people hate.

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A Quick Social Media Strategy for Your Corporate Video

Once you have a corporate video, the name of the game is to get as many potential prospects viewing it as possible.

One of the ways you can do this is with social media marketing. Here are our top tips for helping you attract potential customers to your corporate video using social media: 

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Somersby Cider Viral Marketing Video

somersbyAs a London video production company we like to keep our eyes on the latest viral video marketing campaigns and loved this one by Somersby Cider.

The video parodies the Apple launches, showing people queuing outside, a fever of activity when the doors open and lots of great humour in showing customers the best way to enjoy the cider.

You can watch the video here:

There are some excellent parodies of an Apple launch and the video has done well to build on the popularity of Apple launches.

As of writing, this viral corporate video has almost 1.5 million views.

For details of how to use a London video production company for your video marketing campaigns, contact flycreative today. 

US Marketers to Increase Video Marketing by 76%

Website Social Media Examiner recently released a report to state that 76% of US marketers were going to increase video marketing investment by adding videos to their site.

It’s no surprise really considering just some of the advantages of creating a corporate video for your video marketing:

In addition to growing advantages of using video, the cost of video production is falling. 

As a London video production company we’re able to keep costs competitive for our customers on the following products:

With the growth of YouTube, the potential for video-marketing is at an exciting stage.

If you’ve been considering using a video production company for your marketing, contact flycreative today to see how we can help. 

How a Content Audit Produces Video Marketing Ideas

One of the challenges in video marketing is publishing regular, high-quality content for your ideal customer.

One of the ways to generate video-marketing ideas is to complete a content audit.

What is a content audit?

A content audit is where you go through your business to look for content that might be interesting to potential customers. From sales literature to internal ideas and communication it can be a quick win for generating fast ideas.

So, where do you start?

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How Simple Fun Makes a Fascinating Corporate Video

If you’re looking for corporate video production to use in your marketing, it’s worth considering how you want to engage new customers with your brand.

Some companies make mistakes in corporate videos by not focusing on a subject that is fascinating to the viewer, but also by not showcasing the brand and the service.

One of the ways we’ve explored how to avoid this is with a behind-the-scenes company video or corporate documentary which shows your employees or even CEO during their day to day work.

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What Makes Corporate Videos Go Viral

cokementosCreating a professional corporate video with a video production company is a good move if you want to increase sales, customer engagement and brand recognition.

But having a professionally produced video is just one part of the puzzle in creating a viral corporate video. So what are the key lessons you can learn from businesses that have cracked this magic formula?

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Should Your Company Have its Own Branded TV Channel?

debTVWith more businesses using video marketing to increase sales, improve customer loyalty and retention its no surprise that larger brands have gone all out and created their own branded TV channels.

Marks and Spencer and Debenhams are 2 main UK retailers offering a dedicated TV channel for their customers. It’s a smart move because:

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