Category: Video Production

How to Use Your Corporate Video for Lead Capture on Landing Pages

Video is an excellent form of lead capture for your website either through driving people to your site or using it on the actual lead capture landing pages.

A landing page is a specific page designed on your site to encourage prospects to get in touch about your service.

It might be that you want your customers to download a brochure, or make an appoitnment, or leave their details for a sales rep to call.

Landing pages are typically designed to focus the visitor’s attention on completing the call-to-action. Usually the navigation bar is missing and the only choices are to either close the page, or leave their details.

Video can be very powerful on landing pages, because rather than relying on a visitor to actively read the sales copy, you can convey a message much faster through video. Additionally, video lets you show of you products or services which puts people into the mindset as if they actually own them.

Video marketing, in this sense, should be shot where the benefits are heavily conveyed. Video can be used for lead capturing by putting people into an emotional mindset which they will be more likely to buy.

For more details about what should be included in a video for your landing page, contact flycreative today.

3 Popular Video Marketing Methods

clapperboardThere is no written “rule” on how to create video for your marketing campaign but there have been three types that are popular that you may want to consider when working with a London video production company:

  •     Video recordings using a camera
  •     Screencasts using screen capture software
  •     Converting slideshows into video

Each of these formats require a different amount of time and resources to get started but each can be used to market your business, increase sales and improve engagement.

Let’s take a further look into how each of them can be created and used:

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What is the Process of Corporate Video Production?

Video production Brighton

Photo by Kalindalziel

If you’re looking for a London video production company to create a corporate video or marketing campaign, you might be wondering about the process from enquiry to completion.

Each video marketing project is different, but here we provide a rough outline of what you can expect when working with a video production company.

The enquiry stage

At the enquiry stage you may be looking at a number of London video production companies. We will do our best to answer all your video production questions you may have such as how long does video production take, what format can we produce, and how much the video production will cost. 

We have a number of resources, fact sheets and downloads that we can send to you so don’t hesitate to get in touch and chat about the ideas of your project.

Pre-Production

Once you’ve commissioned flycreative to create your corporate video we get started on the pre-production phase. This is where we plan the details of your corporate video.

We’re different to a lot of video production companies in that we can also help you with the creative development of your ideas and offer scriptwriting and copywriting services. Or we can work directly with your creative agency and shoot directly from their scripts and storyboards.

In this stage we can scout for locations, find voiceover talent and actors as well as all the materials needed to complete the shoot.

By taking time to plan at this stage we’re able to have an efficient shooting schedule and keep you informed every step of the way.

Filming

During the filming stage we can work with your employees throughout the shoot or independently. Each member of our crew will know the shooting schedule so that everyone can work together to create a smooth, stress-free shoot!

You are very welcome to join us while we shoot and watch your ideas begin to come to life.

Post-Production

In post production this is where the real magic happens. We take all of the footage and edit it with music, motion-graphics if needed, and polish it all to give it that movie-quality gleam.

This is also where we create the different formats of your corporate video – which come as standard on all flycreative projects.

For more details about filming your corporate video, please get in touch!

Advanced Video Marketing Tips

Video Marketing has evolved over the last few years since businesses have begun using it online. Here are a few advanced tactics for video marketing to give your company an advantage:

Have people send in video testimonials

Video testimonials are extremely powerful at convincing people to purchase a product but if they come only from your business than it won’t seem legitimate. A way to get great testimonials is by sending a video production company to visit and talk to you passionate customers and capture their story.

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Why Businesses are Afraid of Making a Viral Corporate Video

evianAs a London video production company, we know that a lot of businesses are hoping that their corporate video goes viral and improves their sales and marketing.

However, more often than not, there is hesitancy in creating a corporate video that meets the criteria for a viral video.

That’s because most viral videos evoke a strong reaction in the viewer. Whenever you evoke a strong reaction, it usually splits people’s opinions.

In other words, to create something that millions of people love, there’s a chance you’re going to create something that millions of people hate.

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Somersby Cider Viral Marketing Video

somersbyAs a London video production company we like to keep our eyes on the latest viral video marketing campaigns and loved this one by Somersby Cider.

The video parodies the Apple launches, showing people queuing outside, a fever of activity when the doors open and lots of great humour in showing customers the best way to enjoy the cider.

You can watch the video here:

There are some excellent parodies of an Apple launch and the video has done well to build on the popularity of Apple launches.

As of writing, this viral corporate video has almost 1.5 million views.

For details of how to use a London video production company for your video marketing campaigns, contact flycreative today. 

Canon Cinema Primes vs. Canon L Series

As film makers your glass is the most important thing in your arsenal.
Depending on our clients wishes we tend to use our Canon L series lenses but when the project is right we will get hold of some Zeiss Prime lenses (sharper than Canon Cinema lenses but also 5 times the price)

After playing with the C-Lenses at the recent BVE in London and actually getting to shoot with them on a recent shoot we are seriously considering the Canon Cinema lenses and maybe a new Canon C300 to go with our C100 kit.

Here is a great video on the difference in quality when it comes to the Canon C lenses.. might make your mind up.

How a Content Audit Produces Video Marketing Ideas

One of the challenges in video marketing is publishing regular, high-quality content for your ideal customer.

One of the ways to generate video-marketing ideas is to complete a content audit.

What is a content audit?

A content audit is where you go through your business to look for content that might be interesting to potential customers. From sales literature to internal ideas and communication it can be a quick win for generating fast ideas.

So, where do you start?

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Anamorphic Filters

If you have been to the cinema recently you may have noticed several directors and cinematographers heavily experimenting in lights flairs and filters, a similar look normally achieved in modern music videos, to create more of a raw camera look, losing the clean, colourful 90’s glaze we all got bored with far too quickly.

Well we have! so we’re just going to tell you how these techniques are created and the best way as a film maker to produce similar effects in production and in post production without the Hollywood budgets.

DURING PRODUCTION:

Streak filters;
There seems to be an abundance of films using this effect recently.. Looper, J.J. Abrams – StarTrek (which even Abrams has quoted as calling “ridiculous“) anything by Micheal Bay. Even going back as far as Ridley Scotts dark futuristic classic BladeRunner which was shot in 1982… I KNOW!!!

J.J. Abrams achieved most of his off screen light glares and blooms by having a few selected lighting technicians point 100K lights into the lens from the side of the scene achieving the look of glare from an off frame source.

Star filters:
These were popular back in the day but you still see a lot of feature films using then to emphasise a candle or distant street lights.

Where to buy:
We are big fans of Optefex who sell these filters in most sizes and colour tints. The standard is 4X4 inches if you are using a regular sized Mattebox
They can range from 4X4 can cost £200 – £600 but also a on lens filter 72mm or 77mm if you look around.
http://www.optefex.com/

Where to hire:
We have hired from ShootBlue for approximately £70 a day before
http://www.shootblue.tv/products/streak-filter-set

How to make:
If you have a steady hand with a knife you could produce your own, there are several tutorial online.. You could cut straight lines down a piece of 4X4 plastic and hang them vertically in front of the the camera lens inside a Mattebox filter:


Or put some nylon or fishing wire in front of your lens with an elastic band.

POST PRODUCTION:
As with most things these days in film, you have the ability to makes something look as good off the camera as you do on by knowing which Plug-ins to use and how.

Red Giant’s Knoll Light Factory and Video Copilot’s Optical Flares are two great examples. They give you full control over the flares and where they will glare in relation to your subject.
It’s always worth remembering that overuse of any effect such as these flairs can also hinder the look of a great shot…

REMEMBER:
USE EFFECTS AND TECHNIQUES SPARINGLY.. NEVER OVER EGG IT!!

Lynotype the film

Sometimes we forget how much has changed since the generation before us were born.. the industrial revolution changed everything but the digital generation made it easier and lighter.

As a Graphic Designer and a Film maker this is a combination of my two favourite past-times.

“Linotype: The Film is a feature-length documentary centred around the Linotype type casting machine. Called the “Eighth Wonder of the World” by Thomas Edison, it revolutionised printing and society. The film tells the charming and emotional story of the people connected to the Linotype and how it impacted the world.”

Directed by Doug Wilson who is himself a Graphic Designer who had used to work and teach typography its sure to cover every aspect of the artform.

“We have worked very hard to have the film available in as many international iTunes stores as possible, so hopefully you will be able to download from your localised store on October 16th. We also are replicating both NTSC and PAL DVDs that are region free. This means that you can watch the film no matter where you live in the world.”

Linotype was funded by kickstarter which is a funding platform for creative projects which offers pledgers a chance to get involved in the funding towards various projects.

We will be using kickstarter for a project we start next year so keep your eyes peeled.

UPDATE: Linotype – the film can be purchased here http://shop.linotypefilm.com/ and downloaded or rented on iTunes here

Before you go..
Download our free ebook

Mustard-Education-Video-ebook

7 Steps:
Make your school’s video
content pay for itself

  • How to use your new video to attract attention and get the results it deserves
  • How the most successful independent schools are getting all the new enrolments
  • The techniques that will give you a clear, predictable return on your video investment
  • How to track and record ROI to prove your video strategy’s working