Category: Video Production

Colour Subsampling – What is 4:2:2 for flip sake?

Colour Subsampling

With the release of the new Canon C100 announced recently everyone will be wondering why it is half the price as its older brother, what exactly do we lose for £5000 less?

Canon C100 Side 02

One very important feature is the codec the C100 captures in.. AVCHD at 24Mbit 4:2:0.. and its this 4:2:0 we will be looking at today to try and understand what it means and if we notice it after its been encoded for vimeo 720p.

We’ve all seen the numbers 4:2:0, 4:4:4, 3:1:1, 3:1.5:1.5, 4:1:1 and 4:2:2 but what the heck do they all mean and will it affect the films and videos we produce?

Most of todays cameras take the light coming through the lens and convert it to 3 sets of numbers, one Red, one Green and one Blue.. this is called RGB, the problem with this data is its MASIVE in size so the camera uses a technique called ‘colour sampling’ or if you cant spell correctly (American) ‘color sampling’ this splits the colours into a new set of numbers called YCbCr or YUV to reduce the size of each file, this makes it easier to stream over the internet, broadcast, record onto CF cards or back in the day.. video tapes (ask an adult)

YUV breaks down the signal into
Y = Luminance (brightness of colours)
Cb = Chroma blue (amount of blue saturation)
Cr = Chroma red (amount of red saturation)

Colour sampling works in a similar way to the human eye which uses rods and cones to sense light, the rods sense brightness, light and dark and shades of grey in-between while the cones see colour but they are fewer in number.  We find it easier to see changes in brightness than change in colour.  Back in the day video engineers used this system on the basis that “we’re not really going to notice anyway”

Where does the 4:2:2 and and 4:4:4 come in?

Have a look at the diagram below and imagine it is part of a larger image, just 4×4 matrix of pixels that are used to make up a larger image:

In the example every box has a Y value (the black square), a Cb value (blue) and a Cr value (red), so in shorthand we would call this 4:4:4 over a set of 4 pixels wide.

Not a lot of cameras shoot in 4:4:4, its normally called RAW and takes up a lot of space on a card or drive. Its also not really noticeable to the human eye when colours are taken out or added.

Most cameras shoot on 4:2:2, this is what it would look like as a diagram similar to before:

As you can see 1/2 of the pixels are missing important colour data but this isn’t incredibly noticeable when you watch it on a HD screen

Basically the higher the number the better the colour data, RED Epic RAW records the RGB data straight from the sensor which is why all the best directors are using them.. It’s as close to film as they can get at the moment to film but everything will change in the next year or so.. it always does.

POST PRODUCTION
There are a number of plugins you can get to bring colour data back into your footage and minimise the impact of low colour sampling, if you own a PC search for a ‘chroma blurring filter’ to smooth out the blocky edges, and on a Mac there is a plug-in called ‘Nattress’s G-Chroma Smoother’ which can be found here

 

Ovingdean Diamond Jubilee Street Party 2012

Some of the team have recently moved on the outskirts of Brighton to bring up chickens and live off the land (kinda).
We were invited to our local street party by some of the new friends we have made in the village and thought it might be nice to film the even for the locals (“You’ll never prize this 7D out my hand I tells ya”)

Music:
I Like Bananas Because They Have No Bones
Hossier Hot Shots

Filmed on Canon EOS 7D, 24-70mm f2.8 & 70-200mm f2.8 IS with Manfrotto monopod

If you like then you should have put a ♥ on it!

Collate Presents – Mull it Over

After chatting to Collate Presents about some previous new projects they were working on we took an interest in the ‘Mull it Over’ artist installation to be hosted in Art Republic in Brighton.

It was a great night and we met a lot of interesting people and some awesome artists.

LIKE IF YOU LIKE

BathTub Rubs

As we’ve said before we are still producing a 9 hour long video for a company who produce ‘Zen Coaching’ courses so again we have been playing with some creative ideas in our off time.

This is simply an idea Jon had while in the bath, we will use it as part of an upcoming video we are working on for a pitch to MTV in the near future.. more details on that to follow in the early stages of next year.

HOW WE DUN IT:
We basically set up the studio at Jon’s flat in Brighton and handheld a shot of the bubbles but made sure there was a couple of tracking points of high contrast (the plug hole) this will be useful in Mocha for after effects to use as a tracking point. we will be producing some new training videos on tracking and using mocha in the near future.. so look out for them.

Your Message Made Easy Promotional Video

We have been working with Your Message Made Easy for about 5 years now. Initially back in the day of Web design we produced there website and branding when Mark and the guys were just starting out, they now have a new office in Brighton and some new Blue Chip clients for Radio and TV.

We Produced a video show reel to promote the work that YMME do, It was great fun working on this video as we wanted to push more motion graphics onto our clients and this was the perfect opportunity to do it.

Since the video was made there has been some excellent feedback from the likes of Orcado and other large supermarkets.. Watch this space to see what develops from this colorful fun and interesting promotion for Your Message Made Easy

Bellerbys Oxford

Bellerbys College is the gold standard for international students seeking entry to any one of 50 top UK universities and the largest provider of international students to UK universities.

fly creative was asked to produce a video showing the new Oxford study center including interviews with the students and some of the teachers.

We have produced more videos for Study Group and hope to maintain a long relationship with them, so watch out for more exciting projects.

This video was shot on 2 X Canon 7D’s with Canon EF24-70mm f/2.8L USM and EF 70-200mm f/2.8L IS II USM lenses.

Jardin Flambeau

We were invited to film the Jardin Flambeau instillation in Brighton’s St Ann’s Well Garden as part of the Brighton Festival.

We filmed with a crew of 3 shooting on 2 X Canon 7D’s, one with Canon EF24-70mm f/2.8L USM and 2nd camera EF 70-200mm f/2.8L IS II USM.

It was such an amazing sight, we have got some amazing feedback and have already had over 3,000 views on Vimeo and Youtube.

“As the sun goes down over one of Brighton’s best loved local landmarks, French outdoor alchemists Compagnie Carabosse fan the flames of our imaginations with an elemental Fire Garden.

St Ann’s Well Gardens may have derived its fame and fortune from its waters – its ancient spring once the centrepiece of an 18th-century health spa – but it is fire that now transforms this most elegant of Brighton’s open spaces.”

Young Adult Faction

Young Adult Faction new music video for ‘Some Sort of Catch’ was filmed in West Wittering beach and various locations in and around Brighton.

It was shot on 2 X Canon 7D’s
Canon EF 24-70mm f/2.8L USM
Canon EF 70-200mm f/2.8L IS II USM

This single is taken from the debut EP ‘New First Impressions’ which will be released on 8th April 2011

Yellow Fish Sessions EP03

Once a month we film with Echo Video Productions a day recording and video session in Yellow fish recording studios just outside Lewes.

This week live studio performances from some of the bands performing at the 2011 Meadowlands Festival. Includes studio sessions from Tall Ships, The Miserable Rich, Gentleman Starkey, Kate Walsh and Abi Wade perform is the Yellow Fish bar.

Cameras we used:
Canon 7D with 24-70mm f2.8
Canon 5D MKII 50mm f1.8
JVC GY-HM700 PRO

Part 01

Part 02

Part 03

Look out very soon for our next exciting installment.

Bellerbys Oxford Opening

Bellerbys College is the gold standard for international students seeking entry to any one of 50 top UK universities and the largest provider of international students to UK universities.

fly creative was asked to produce a video for the launch of the new study center in Oxford. The video was shown on the Bellerbys website.

We have had such good feedback on the project we are already working on new and exciting projects together.

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