Category: Corporate Video

3 Popular Video Marketing Methods

March 26, 2014

clapperboardThere is no written “rule” on how to create video for your marketing campaign but there have been three types that are popular that you may want to consider when working with a London video production company:

  •     Video recordings using a camera
  •     Screencasts using screen capture software
  •     Converting slideshows into video

Each of these formats require a different amount of time and resources to get started but each can be used to market your business, increase sales and improve engagement.

Let’s take a further look into how each of them can be created and used:

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How to Use Video to Repair Brand Damage

March 22, 2014

Lots of mainstream businesses use video to increase sales, engagement loyalty and referrals.

But video is also a powerful tool when it comes to repairing brand damage.

Back in 2009, Dominos Pizza came under fire after 2 employees recorded themselves carrying out preparation activities that weren’t very pleasant. The video went viral and initially Dominos Pizza made the mistake of not responding to the incident while the online conversation grew.

Finally, the company president made a heartfelt and sincere speech about the incident and apologised to customers. It was well received and thought to have worked very well to start repairing the brand damage the company had faced. Watch the video below and then read why it worked so well:

A personal face

The video is made by the president and puts a face to the message. This can be very powerful when dealing with customer service complaints. People want to feel like they are being heard by an actual person rather than getting lost in a “system” of automated communication.

If you can add a personal face from a member in your organisation this can be very effective in repairing brand damage by video.

Sincere and emotional

The president of Dominos does an excellent job in delivering the message. It is scripted, but feels sincere because of the emotions he displays when talking into the camera. If you can find someone in your organisation who is able to do the same, and not feel stiff or nervous in front of the camera, this is who you want to use.

Action-focused

What’s important in this particular message is that it doesn’t just issue an apology, it explains specifically what measures have been taken to make sure the incident isn’t repeated. This shows that the company has taken what has happened seriously. By listing specific measures, it is more believable rather than simply issuing a generic statement that “we will do all we can to ensure this won’t happen again” which is the kind of message heard so often and automatically, that it no longer works to build trust in the customer.

For more information about how we can create a video to help you repair brand damage, contact flycreative today.

What is the Process of Corporate Video Production?

March 3, 2014
Video production Brighton

Photo by Kalindalziel

If you’re looking for a London video production company to create a corporate video or marketing campaign, you might be wondering about the process from enquiry to completion.

Each video marketing project is different, but here we provide a rough outline of what you can expect when working with a video production company.

The enquiry stage

At the enquiry stage you may be looking at a number of London video production companies. We will do our best to answer all your video production questions you may have such as how long does video production take, what format can we produce, and how much the video production will cost. 

We have a number of resources, fact sheets and downloads that we can send to you so don’t hesitate to get in touch and chat about the ideas of your project.

Pre-Production

Once you’ve commissioned flycreative to create your corporate video we get started on the pre-production phase. This is where we plan the details of your corporate video.

We’re different to a lot of video production companies in that we can also help you with the creative development of your ideas and offer scriptwriting and copywriting services. Or we can work directly with your creative agency and shoot directly from their scripts and storyboards.

In this stage we can scout for locations, find voiceover talent and actors as well as all the materials needed to complete the shoot.

By taking time to plan at this stage we’re able to have an efficient shooting schedule and keep you informed every step of the way.

Filming

During the filming stage we can work with your employees throughout the shoot or independently. Each member of our crew will know the shooting schedule so that everyone can work together to create a smooth, stress-free shoot!

You are very welcome to join us while we shoot and watch your ideas begin to come to life.

Post-Production

In post production this is where the real magic happens. We take all of the footage and edit it with music, motion-graphics if needed, and polish it all to give it that movie-quality gleam.

This is also where we create the different formats of your corporate video – which come as standard on all flycreative projects.

For more details about filming your corporate video, please get in touch!

How to Define the Purpose of Your Corporate Video

February 17, 2014

We’ve already seen how having a professionally produced corporate video can increase sales and customer loyalty, but to get the best results you have to make sure everything works from the very beginning.

Setting your corporate video up for success starts by outlining why you want it produced.

The clearer your idea about how you want your corporate video to produce results, the more likely you are to achieve them.

Here are some of the common reasons businesses have company videos created:

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4 Tips for Increasing Authenticity With Your Video

January 20, 2014

Here at flycreative we work with London companies and organisations to showcase their products and services in films.

And in our experience as a London video production company, one of the essential ingredients for any corporate video is authenticity.

Authenticity is a word you hear a lot in this new age of marketing. Since consumer trust plummeted, companies had to try harder to prove that their promises would come true.

Fortunately one of the fastest ways to deliver this is through a video that proves you can do what you say. Authentic corporate videos are more likely to go viral than those which are polished, or try and make the viewer believe they are watching something real that is in fact staged.

So here are 4 tips we use when making videos for clients to boost authenticity: 

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How to Use Video during Your Live Event

January 13, 2014

As a business, one of your marketing campaigns may revolve around a live event that you run or participate in as a company.

This may be a conference you host, or attend, or a product launch or a supplier / customer meet-up.

Whatever the occasion, a live event is a rich resource for dynamic and eye-catching marketing video campaigns. Here are just a few ways you can use video during your live event.

Gather high-energy customer testimonials

A live video of someone talking sincerely to the camera can be more effective at times than written testimonials. Being able to actually see an attendee or customer talking about an event makes it easier for a viewer to visualise the experience.

Having a video-production company on hand at your event means you can focus on delivering a high-quality experience, without missing out on valuable feedback that you can use for future marketing.

Increase online engagement and awareness by live-streaming

If your conference or event is ticketed, you can provide live-streaming access online to people who can’t attend in person, but are happy to pay for access to the information shared at the event.

Alternatively, if your event is free, or low cost and open for more than one day, you can use live-streaming to increase awareness of the event and encourage more attendees to show up for following shows or performances.

Increase revenue by creating a product

If you are providing valuable information at your event, your company may want to consider hiring a video production company to create a professionally produced video of talks and workshops. These can then be edited and packaged and sold as a valuable product.

For more information about the video services we offer for live events, please get in touch.

How to Tell Your Business Story in Video

December 27, 2013

As video marketing increases in popularity, companies are competing to get the attention of their ideal customer and create a video that people want to watch and share.

Simply recording footage of how your business works, isn’t enough to achieve this. Instead viewers are engaged by strong narratives and emotional connections. So how can you increase the impact of storytelling in your own corporate video?

Start with a bang

Within seconds your viewer will decide whether or not to watch your video so you want to start strong. Try and avoid lengthy introductions to your business. Instead think about the brand image and message that you want people to have about your company and work with a company to illustrate that within the first few seconds of your video.

Have a goal

You will have a goal for producing a corporate video, but the story itself should also have a goal. What do you want to portray in your video? How your business goes above and beyond in customer service? Or how you want to open more stores in the next few years? Share your goals and ambition in your video to create an emotional engagement with your audience.

Face a challenge

Stories are much more interesting when there is a challenge or obstacles. All great films have something in the way of the hero’s dream. Share your own challenges with your viewers to increase empathy.

Feature engaging characters

When it comes to videos, we like watching people we can relate to. Think about who you want to feature in your corporate videos. Which employees will you use, or will it even be the CEO? 

Have a resolution

Every story needs a powerful conclusion. Once you have opened with a bang, outlined your dream, shared your obstacles and your engaging characters, you need to let your audience know how you will resolve your story.

This is where you want to explain the success you have in your business or how you deliver the product or service to your customer.

For more details about telling your corporate story through video, contact flycreative today.

3 Simple Metrics to Measure Video Marketing Success

December 3, 2013
Photo by Chefranden

Photo by Chefranden

As a London video production company, we often get asked by clients how they can measure the success of their video marketing campaign.

If you’ve created a corporate video to use in your video marketing campaigns, you need to  be able to measure the success of the project.

Each video marketing initiative will have different goals, but the following 3 metrics will suit most situations. It may be that you want to use video to increase sales, or use video to improve customer retention and loyalty, and perhaps you want to try and create a corporate viral video. 

Complex analytics can help you understand the reach of your video campaign but sometimes you need a faster way to assess the results.

This short guide should help:

What are the goals?

Different video campaigns will have different goals. Some will be used to try and directly influence sales, others might be to increase awareness of a new product, some videos are used as a marketing tool to increase leads and enquiries. 

It’s important to understand the goals you have for your campaigns and also to list them in order of importance. That way you have a better gauge on how the video has performed.

Once you understand your goals, after the launch of your corporate video, the most important 3 metrics to watch include:

1: Traffic or Views

The first metric of a successful video marketing campaign is how many people are actually watching your video. This is the main indication that your content is getting in front of people.

However, views don’t tell the whole story. Some video campaigns have high traffic and views but don’t really give the company the overall results they wanted. That’s where the following 2 metrics come in to complete the picture:

2. Social Shares

For a corporate video to go viral, viewers have to be moved enough to share it and this is the second part of the puzzle.

For you to expand your reach to new customers, you need your existing audiences to share the content with their social circles. Set up alerts in Google for the name of your business and video, monitor Facebook, Twitter and Google + to see if people are watching your video and then sharing it with others.

3. Conversions

Not every corporate video is there to directly increase sales, but every project needs to have a conversion that can be measured.

  • If the goal is to increase sales, then the conversion is viewers into customers
  • If the goal is to increase brand awareness, the conversion is viewers to social shares
  • If the goal is to increase prospects, the conversion is viewers to leads, enquiries or subscribers.

For more help planning your own corporate video-marketing campaign, contact flycreative today. 

How Quickly Can You Receive Your Corporate Video?

November 24, 2013

A common question we receive from clients is how long it takes to make a corporate video.

The answer is that it really depends on what you need and when you need it. Because we have access to a number of talented film makers and producers we can usually turn around jobs pretty quickly.

Any minute now and your corporate video will be ready...

Any minute now and your corporate video will be ready…

But to give you an indication of timings, here are some ideas:

Corporate documentaries

If you want a documentary based on your company this is something we can offer. We can create micro-documentaries (1-2 minutes) in 2-3 weeks or sooner if the storyboards and scripts are already provided. We can provide creative and marketing ideas for your documentary which can add on a little extra time to this process as we work with you to develop a script and concept that you are happy with.

Longer documentaries may take upwards of 2-3 months depending on length, concept and location.

Live stream events

With live-streaming events your film can be seen in almost real time. We work with you prior to your event to set up the cameras and equipment so that we can film your event and have it streaming live as the action happens.

Time sensitive pieces

We are aware that many companies want to use video to film live events, and then have them edited and processed quickly for the blog.

For example, if your company is attending or hosting a conference, we can spend the day filming the event, and the evening producing your video so that you can have your video in a format ready for the web the same day or following morning.

For more information about how long it takes to deliver your video, please contact us.

How to Choose the Target Market for Your Corporate Video

October 22, 2013

Last time we looked at how important it is to know the purpose of your corporate video. This time we’re dealing with how to choose the target audience for your video.

Often choosing the purpose of your video will influence who you want your viewer to be, but if you’re still trying to decide it’s worth considering the following:

Who do you want to attract?

Based on the style of corporate video that you want to make, and the goals you want to achieve, who do you want to attract to your video?

Is it someone who is ready to buy? Is it a supplier interested in working with you? Is it a customer doing research before they purchase?

Knowing who it is your’e trying to attract will influence the content you create, and also where you distribute your video. 

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