It’s not long before many comedy festivals begin their circuit for the year.
We thought you might like to take a look at some work we did previously with Eddie Izzard and Ross Noble working behind the scenes to film the Laughs in the Park comedy festival:
One of the benefits of using video to convey a message is the immediacy of the medium. Within seconds you can communicate the benefits, features and the different ways your product or service works.
Video tutorials can also work to increase sales as well as customer engagement. If you’re considering working with a London video production company this way, here are some things to think about.
Video tutorials can be a powerful sales and marketing tool
Before you work with a video production company on a corporate video tutorial, it’s worth considering what you need to say, and the target viewer you would like to attract.
Do you want to educate your customers about a service you offer? Or communicate your vendor process to suppliers? If you spend time drafting out what you want to say, and prioritising the most important parts, you video production company will be able to produce a compelling and clear video.
Related to the above point, it’s also worth considering where your video will fall in your sales cycle. Is it at the very beginning to educate potential customers about solutions available to a problem they are having? For example, if you are selling CRM software to companies, you may want to show a video comparing the use of your software, to other methods such as manual spreadsheets.
Is the video going to be used for customer retention or increasing repeat purchases? Video tutorials for using a product can increase repeat purchases by encouraging the customer to use a product or buy further accessories to improve the experience.
For example, if you are selling hair styling products and can release a series of tutorials encouraging customers to use the product in a variety of ways, you’re likely to increase product usage and encourage repeat purchasing.
Every piece of content in a marketing campaign should have a call to action, including your videos. If a customer is watching your video until the end that means you have his or her attention. You want to take that momentum and encourage them to take action. Think about whether you want them to sign up to a newsletter to be updated with further tutorials, or to click through to a purchase page for accessories, or simply to share the video on social media.
For more information about how to use videos for product demonstrations and how-to tutorials, contact flycreative today.
Previously we have talked about how corporate micro-documentaries can be used to tell a compelling story about your business to your ideal customers.
One of the reasons this works well is because it shows your ideal audience what goes on behind the scenes in your business. This can be a very effective technique to use in your marketing that can increase the value perception of your product or service.
By value-perception, we simply mean how much your viewer believes your product or service is worth.
This can be very useful if you want to make your customers comfortable paying a premium price for your service. So why does this method work?
Can you increase your value using video?
When you make a behind-the-scenes video that shows the process of how your product or service is delivered, it reveals the effort that goes into the end result. This helps your customer understand why your offering is so important.
If you sell organic oranges, and you can show the effort that goes into researching, selecting and delivering the best-quality oranges, your customer can then understand the process behind the price tag.
In the above example, if you show the story behind why it is important to choose organic oranges you can also increase the value perception of what it is you offer. This is the same for any service that is worthwhile. From finance to technology, if you can show behind the scenes what drives the desire to provide this service based on how important it is in the world, you can provide a more compelling message to your audience through video.
This is particularly true with services or products that are bespoke or tailored. When a customer knows how their product is made or the service is delivered, they are able to elevate their status within a group with an interesting story.
This is particularly powerful with hand made items and a lot of micro-documentaries are used to provide fascinating facts about how items are made, from iPads to bikes.
To find out how you can increase value-perception with a behind-the-scenes video, contact us today.
If you’re thinking about using a corporate video to increase online engagement, customer loyalty and sales, you may have come across the term “micro-documentary” when searching for video production companies.
They are a relatively new approach to making corporate videos and a lot of businesses are using them to promote their product or service.
Even ordinary businesses can turn into extra-ordinary documentaries
A micro-documentary is typically a short documentary style video based on a specific topic. They may be anything from 1-2 minutes, 10 minutes or 20 minutes. Anything really that is shorter than a standard length documentary which is typically longer than 20 minutes.
In some cases, businesses find the documentary approach to talking about their business more effective than straight-forward advertising. A documentary typically has a strong, newsworthy narrative, so if done well, a corporate micro-documentary may be picked up by the media to gain valuable press exposure for the business.
A documentary is easier to share and reach people who would be ideal customers for the business, without it feeling like a strong sales sell. In short, a micro-documentary has more power and leverage to be shared then most traditional advertising videos.
A lot of businesses struggle with the idea of what subject they should cover in their micro-documentary but a good video production company can help you develop a newsworthy story about your business.
Some compelling ideas for your micro-documentary may include:
People love to connect with human stories rather than direct promotions of goods and services so think about how you can show something similar in your corporate micro-documentary.
flycreative produce micro-documentaries for businesses and organisations wanting a compelling video story about the work they do. For more information about how we can produce a micro-documentary about your business, please get in touch.
If you’re thinking about hiring a London video production company to shoot your corporate video, you might have questions about what format you should choose.
Some video companies charge extra for producing videos in different formats (at flycreative our clients receive all formats as standard).
Before working with a video company, find out what formats they can provide
To answer the question it really depends on how you want to use your corporate video. For example:
A lot of businesses want their corporate videos to use online. These can be used for online tutorials, viral video marketing campaigns, training tools, or live streaming events. Having video on your website can increase engagement and sales if it is designed to appeal to your target audience.
Most video production companies in London will provide your video ready for teh web, which is usually 720p, also classed as HD or HD ready. This formatting will look great on a computer, tablet or mobile.
You may decide to use your corporate video as a sales tool. Something you can provide to customers to watch and find out more information about your business. Your video production company can provide a video for you on DVD, which will be SD as opposed to HD, but will still look great when viewed on a DVD player or computer.
You may decide you want to use your corporate video to view in high definition on a HD TV, or screen. In this case you would be provided with a high definition computer file that you would be able to open and play through your computer or laptop onto a projector, or through a high definition TV screen.
Hopefully this has answered your questions about the different formats available when working with a video production company on your corporate video. If you do have any other questions about formatting of videos, don’t hesitate to get in touch.
If you want the coverage of your corporate events to have the competitive edge, you may want to consider live streaming your event.
Live streaming is filming the event live and then transmitting or “streaming” the coverage online.
No matter where your conference or event is, we can broadcast it to the world…
Previously, because of technology restraints, live streaming was expensive, and out of reach for most companies. At flycreative we decided to invest in technology so that we can always offer live-streaming in-house. This means can offer live-streaming services much quicker and at a more affordable rate than a London video production company that needs to outsource or hire equipment on a day rate.
So how can you use live-streaming video for your corporate events?
from product launches, to company events, we can video stream your event live.
If you want to increase the reach and brand awareness of a new product launch, one option is to arrange for a demonstration or unveiling to be transmitted online. With the ability to reach millions of people around the world, it is easier to contact industry figures, media, journalist and trade publications to your event.
It’s easy and free for attendees to watch online, and with high definition quality, you can take comfort that your product and brand will look stunning.
If you are a global organisation with employees around the world, you can still reach your staff with a unified message by live streaming corporate workshops, events and training.
Use video streaming to share your training events with employees around the world.
If it’s not possible for everyone around the world to attend a company conference, training workshop or event, you can boost inclusion by streaming the event live and providing access to all employees.
These can also be recorded and archived, so that in the instance of training, you can build a library of high-quality training materials based on a live event. This means you don’t have to spend time and money recording materials separately.
If you are a company with a worldwide audience, attracting attendees to conferences can be a challenge.
With live streaming video however, you can broadcast the event as it happens, and sell tickets to attend around the world.
The high-definition quality of live streaming video means that people attending online experience crisp video footage and excellent audio instead of stuttered and blurred coverage.
The ability to offer online attendance to your company conferences easily establishes your brand at the forefront of new digital media marketing method.
For more information about how we can cover your event with live streaming video. Please get in touch.
If your a company researching London video production companies, one of the common filters in addition to quality and services will be price.
We understand that the budget is an important part of any video production project and we thought it might be useful to explain what some of the items are that you might see pvide in a quotation from a London video production company.
Do you know who will be working on your corporate video and how much they cost?
Depending on the company and the quality of equipment and services they offer, prices will natrually vary, but here are some things you would expect to see in a breakdown of a quotation:
Director / Producer Costs
These are usually based on a day rate and the quotation should outline at the outset how many days the director or the producer will be required.
Cameraman
While the director is usually seen very close to the camera, and even filming some shots, it’s not unusual to have a separate camera operator, or a number of cameramen depending on the nature of the video project. If you are considering using live stream video for your corporate event, multiple cameramen are often used to broadcast different angles of the event.
Equipment (Camera, Audio and Lighting)
Again, depending on the nature of the shoot, different equipment will be needed, and it’s not unusual for some larger pieces to be hired for specific shoots. Unlike other London video production companies, flycreative has invested in our equipment and own the majority of our technology outright.
This enables us to keep production costs low for our customers as we’re not having to pay premium hire prices, but can use our own up-to-date equipment.
Sound Man
The sound man is an important role on the shoot, but some corporate video projects won’t need one. Smaller shoots are more than covered by the high-quality of lapel microphones or camera microphones.
Will you need a soundman for your corporate video?
Liability Insurance
Always make sure that your video production company has liability insurance (we do). This is usually included in the cost of the shoot rather than as an additional cost.
Professional Voiceover
If you don’t have a voiceover artist and need one, your video production company should be able to source one from a talent pool, and this cost would be included in your quotation.
Editing
Editing is usually charged separately from the filming as the footage from the shoot needs to be processed, reviewed and edited once the shoot is complete. This is usually billed on a per-day basis.
Motion Graphics
Should you require animation or motion graphics for your corporate video project, there will be a cost for this. This might include animating your company logo or using animation to make a message more visual and stand out.
Would motion graphics help your brand stand out?
Production Music
If your corporate video requires music that you don’t currently own, your video production company should be able to source licensed music for your project.
Different formats of video
Some production companies do charge extra if you want your video in a suitable format for the web, mobile, high-definition, or hard-copy. At flycreative we provide this as standard and don’t charge you any extra. 🙂
For more information about our video production costs, please get in touch.
44% of luxury marketers believe online video is more effective at driving traffic to stores than TV.
The benefits are becoming clearer: online video-marketing provides more flexibility in production, and a more targeted reach than TV production. This means rather than spending £100,000s commissioning a short 30 second prime time spot, luxury companies can achieve much more with a lot less spend.
Build your luxury video around customer dreams. Image by Belovdchenko Anton
Long term video campaigns, live-event streaming, video tutorials are just a few ways luxury brands can use video for lead generation, expanding customer reach and also improving retention.
Most importantly, it allows luxury brands to showcase the most critical element of their sales message:
In Pamela’ Danziger’s Let Them Eat Cake: an in-depth research project into the attitudes towards luxury spending, she discovered a notable shift in the purchasing patterns of luxury buyers. In the mid 2000s, affluent customers were more motivated by experiential purchases rather than materialistic ones.
Instead of features, affluent customers were more driven by the experience of owning or using the product.
So what does this mean for a luxury brand expanding into video-marketing campaigns?
With cinematic film techniques, it’s easy for us to make your product look beautiful on screen.
Whether you’re selling luxury clothing or private jet ownership, a we can reflect the quality of craftsmanship in your product and make it shine.
But this is only a fraction of the story you need to tell your customer to compel them to contact you or to make a purchase.
The real gold in your video is using cinematic techniques to take your customer on a journey of ownership.
Show them events and occasions where people wearing luxury clothing are standing out from the crowd. Show the convenience and peace of travelling for business, or as a family, without the stresses of regular air travel.
Use video to encourage an emotional attachment and anticipation to your product and it will be far more compelling than footage of what it is.
If you’re looking for a video production company in London to tell the powerful narrative of your brand, contact us today.
Video marketing is an important tool for brand awareness, lead generation and sales.
But without a properly developed customer profile for your video-marketing campaign you risk investing in video production that just doesn’t make an impact with your target buyer.
At FlyCreative, we always carry out an in-depth customer analysis to make sure we’re including the best narrative and images to reach them. Even if you don’t hire us, answering the following questions will help you start to build create a useful customer profile for your digital-marketing.
You have a product or service that solves a problem for your customer and this is a rich resource of ideas for a successful video campaign.
Too many unsuccessful video campaigns focus on the product or the service, but the problem it solves is much more relevant to your customer. This can be a powerful story for a video campaign.
For a company like the Carphone Warehouse, the company understood that their customer’s problem wasn’t that they didn’t have a phone and needed one, but that they weren’t aware of all the choices available, and how to get the most out of their phones. That’s why they built in tutorials for a video-marketing campaign.
Another great source of video campaign ideas is the questions your customer has about solving their problem.
A consumer looking for luxury clothing online may have questions such as how to source the best possible clothes, how to choose the best luxury clothes on a budget, how to find luxury clothing for a particular event or occasion.
A successful video-marketing campaign rests on producing content that your customer actively wants to consume, AND promotes your business.
By answering their questions through video, you help move them from the prospecting phase into a potential lead and sale.
An often overlooked part of a video campaign is not information about your company, but answering the questions your customer might have about doing business with you.
Many corporate videos are poorly received because the video content doesn’t answer these questions.
Left unanswered these are potential objections your prospect might have when it comes to doing business with you.
Some questions may include: what is the service like? How long is it before I see results from your company? What do you do that other companies don’t do?
Have a think about how you can tackle these issues in your own video-marketing campaign, and if you need any help, you know where we are. 🙂
Smart companies now market their services “under the radar” by publishing high quality content that their prospects can use to make a decision.
And if 2012 was the year of main-stream companies blogging, creating infographics and content-downloads, 2013 is the year of the video.
Large companies are not using video-marketing to increase sales and customer engagement. Just before Christmas, the Carphone Warehouse announced plans to create more online video tutorials to provide advice to customers researching phones.
Here are some questions to help you decide:
Carphone Warehouse know a lot of pre-purchase research done online. As much as 70% of their store purchases begin with research online.
As a result the company is actively targeting customers ahead of their purchase.
Companies often make the mistake of targeting their marketing at a much later stage, when customers know what they want and just need to pick a retailer for the purchase.
This is a missed opportunity to increase the reach of your marketing.
What is the pre-purchase phase in your business? Do customers spend time researching the solution in general before narrowing it down to a particular vendor?
In the B2B industry of software, many technology companies provide online video demonstrations because they know businesses spend time researching solutions before approaching vendors for proposals.
Creating video tutorials for this stage in the sales cycle puts your company front and centre in your prospect’s mind when picking suppliers for the short list.
Independent value means your videos have to be useful even if your customer never buys from you.
It’s what separates companies that have built large and engaged audiences, and companies that simply cannot get people to watch or share their videos.
In the Carphone Warehouse example, a video that simply sells the benefits of buying a particular model through the company will easily be detected as an advert.
Its credibility and trust in the content decreases.
Video-tutorials that focus on a range of phones suitable for international students, or the features you need if you’re interested in using the internet abroad are much more useful.
At the end of the video, you can provide a call to action to browse products on your site, but the promotion is secondary to the independent value.
Ignore the independent value rule and your prospects will ignore your marketing.
Savvy consumers can smell advertising a mile off.
The recent uproar after media outlet The Atlantic made a huge mistake with native advertising shows what can happen if you under-estimate your audience’s awareness of what is and is not-advertising.
Some of the most famously successful advertising campaigns were based on long tutorials with no prominent offer.
The below advert looked like a regular informative article. It was used in the New York times and famously attracted 10,000 responses. The offer was buried deep in the copy.
Why did it work so well?
Well it embodies all of the above 3 points:
For more information on creating tutorial videos as part of your video-marketing campaign, contact us on 020-3286-4570 or email: hello (at) flycreative.co.uk
