Category: Video Production

How to choose the right lens for the job

Following on from my earlier article about how to choose the right camera for the job it made sense to follow up with one on how to choose the right lens, a major factor that will help you with your choice of camera. The two go hand in hand and your decision on which camera to choose could actually be dependent on the lenses you plan to use.

My stance on choosing lenses is very much the same as cameras:

No lens is perfect. But, for each job there is a perfect lens (or lenses).

Even then, it is subjective.

You see, just like cameras, lenses have their own quirks and variants that make them ideal in certain situations and a nightmare in others. It would be easy to assume that cost alone would be the main consideration but just spending more on a piece of glass doesn’t necessarily make it perfect for your project.

Consider your situation. Do you have a short term brief to meet or a long term investment to consider? If you are stuck choosing a lens for your camera, here are some factors to consider before your investment becomes a money losing opportunity:

Video Production Brighton

mmm, such choice!

Price

First and foremost. What’s your budget? Typically, lenses become more expensive the better they are in low light, the less they breathe when focusing and the sharper they are. Image stabilization, build quality and brand can also affect the cost of the glass considerably.

Return on investment

Are you shooting a one off job or a series of projects? Knowing exactly what you need, rather than what you would like will narrow your choice down and then it’s a matter of working out how likely you would be able to make a return on your investment with the options left to you. Is a £3K cine prime really your best choice to buy when you mostly shoot talking heads? On the contrary, is spending a little bit more going to mean that your lens will outlive your next 2 cameras?

 

Mount type    EF mount

This is a big one. Different lens mounts have varying choices that go along with them and this will of course affect your choice of camera. Here are just some of the options available to you:

 

 

EF (Canon) – Popular mount choice for Canon cameras and some third party cameras such as the Black Magic Production Camera.

F – (Nikon) – Another popular choice of mount with a huge range of lenses available to choose from and numerous adapters to adapt them for other systems.

A & E (Sony) – Both A and E mount lenses are rising in popularity due to the likes of Sony cameras such as the A7S and FS7, although some would argue that there is less choice here than some of the other mounts.

PL (Arri) – Geared towards cinema, originally designed for 16mm and 35mm film cameras. Extremely high quality but out of reach for most who are looking to buy.

IMG_9025

Is your 24 really a 24?

Angle of view and crop factor

There are countless combinations available to you when it comes to choosing lenses and cameras so it’s important to understand field of view and crop factor before you accidentally make the wrong purchase.

Crop factor refers to how much a lens magnifies the image when a camera’s sensor is smaller than a full frame sensor or an equivalent 35mm film camera. Most lenses are designed using full frame as a reference, however it’s the sensor size that determines what your actual angle of view would be.

For example, a 24mm lens on a Canon 5D, which has a full frame sensor, will give us an angle of view equivalent to 24mm (73.7 degrees to be exact). However, on a smaller sensor camera such as the Canon 600D (APS-C sensor) there is a crop factor of 1.6 meaning 24mm is magnified by 1.6. Our 24mm now gives an angle of view equivalent to about 38mm on a full frame sensor (or 51.9 degrees). This is quite a jump when you think about it, so making sure you know what angle of view you need before you decide is crucial.

70-200 devils dyke

Could you do with a little extra reach?

Crop factors can be a disadvantage when you need wide angles, such as in this example, but on longer lenses they can give you much greater range which could work for you. It’s also good to know that there are lenses designed specifically for crop sensor cameras, so wide angles aren’t limited to full frame users alone.

To learn more about crop factor check out this excellent field of view calculator from Abelcine.

 

Type of production

What do you currently shoot or plan to shoot? This will determine which lenses will fit your needs best. Consider the following:

  • What size screen your project will show on – any optical imperfections will naturally be magnified in a cinema
  • Sharpness required – you’ll get more sharpness for your money when choosing primes over zooms
  • The size of the camera crew – do you have someone to help you change lenses safely?
  • Project turnaround – do you have time to change lenses for every shot?
  • The location & portability – do you like to travel light?
  • If you need to zoom – how unpredictable is your subject or location?
  • Your lighting conditions – are you shooting a lot in low light?
  • Screw in filters or mattebox – what kind of ND, polarisers and other filters will you be using?
  • The grip you have available – will you always have a rig or is image stabilization essential?
  • Follow focus – to attach or not and if so, how?
  • Aesthetics & personal preferences – is beautiful bokeh (background blur) or minimal distortion a priority? What about the way a particular lens handles contrast and saturation?

With answers to these questions you should get a clearer idea of whether you need primes, zooms or perhaps a bit of both.

Examples

As you can see there is a lot to consider when making a lens choice. In fact, you may just be a little more stuck than you were before. However, have no fear as here are a couple of practical examples of lens/camera combinations I’ve used and the pros and cons of these choices.

WWTW

The 24-70. Good for close ups..

Walking with the Wounded: Cumbrian Challenge

The brief: 3 minute highlights video of fundraising event. Positive and engaging.

Location: The Lake district

Camera: Canon C100 with Canon 24-70mm f2.8 L & Canon 70-200 f2.8 IS L

 

Screenshot 2016-01-28 11.07.55

..and for GVs.

The C100 has a crop factor of 1.3 so my 24mm became a 31.2mm and my 200mm became a whopping 260mm. Being in the great outdoors having zooms covering this range was excellent and being able to get shots of the walkers from a great distance was essential. The widest angle was still wide enough to get establishing shots; anything much wider probably would have weighed me down unnecessarily.

 

Screenshot 2016-01-28 11.08.28

The 70-200 was good for flexibility on the mountainside..

In fact, talking of weight, the telephoto lens was a beast. As it opened up to f2.8 it was quite heavy but being in the great outdoors during the day meant that I never needed this extra stop of light. In this case, the 70-200 f4 IS would have been more suitable as it is smaller and lighter (as well as cheaper). Image stabilization for me was a must on the telephoto though as it wasn’t always easy to use a tripod and it was quite windy up on that mountain.

 

Screenshot 2016-01-28 11.28.28

..which resulted in a good variety of coverage

Other suitable lenses:

Canon 24-105 f4 IS L – This would have given my 24-70 greater range and image stabilization at the expense of 1 stop of light and some sharpness.

Canon 28-135 f3.5-5.6 IS – If I only wanted to take one lens this may have been the best option. Incredible range and image stabilization at the expense of aperture and sharpness.

 

Noose

Brief: Short horror film. Moody and suspenseful.

Location: Hotel interior

Camera: Canon 5D mkii with Zeiss ZF primes and EF adapter

A short film I did a few years ago. Full frame was the choice for this project because low light ability, shallow depth of field and a wide angle of view were essential to getting a cinematic look whilst showing the space within the rooms. The Zeiss set hired included an 18, 25, 35, 50, 85 and 100mm so were a fantastic range for drama and being primes, were very good in low light. What’s more, their sharpness and very aesthetically pleasing bokeh (background blur) made them an exceptional choice for the project.

Screenshot 2016-01-28 11.54.47

The 18mm showed the space of the hotel perfectly without distorting the edges

Screenshot 2016-01-28 11.50.02

The Zeiss lenses have exceptional bokeh

On the flip side changing lenses slowed us down on what was already an incredibly tight schedule plus there were no focus gears on the lenses themselves (we had some complicated camera moves) so we had to apply and reapply focus rings quite often. What’s more, being Nikon mount we had to also attach and reattach EF adapters which once again, slowed us down. Of course, we could have chosen to use a zoom lens to speed things up but our maximum aperture would have been lower and there would be a greater chance of distortion in the corners of the image.

At the end of the day image quality really mattered here and by looking at the stills you can see why I would choose Zeiss primes again in a heartbeat.

Other suitable lenses:

Canon EF cine primes – Incredibly sharp and optimized for cinema with manual iris, focus rings and no ‘breathing’ when focusing, these lenses would have been an excellent choice. The EF mount would have made them quick to change too, however, all of this would have come at a much higher price.

Canon L series primes – These would be around the same price to hire as the Zeiss but with the Canon mount for convenience. No focus rings again and aesthetics that are in my opinion not as pleasing (this is just personal preference) but they are certainly a good economical choice, especially for sharpness.

 

These are just a few examples to get you thinking and of course these are just my own opinions, but as you can see it’s a bit of a minefield out there. There are so many factors to consider and what one person needs in their lenses may be unnecessary for another so ultimately it’s down to you to decide what your priority is. It also doesn’t help that new lenses are being introduced regularly, although fortunately nowhere near as much as new cameras are.

One thing to remember though is that old lenses aren’t necessarily bad lenses! If they are free of mould and scratches and the like, they could be perfectly usable. In fact, newer lenses with electronically controlled apertures (Canon are particularly guilty here) limit your choice of format unless you’re prepared to buy expensive powered adapters such as Metabones. However, older manual lenses such as the Nikon M42 variety can be used on many modern cameras (with adapters if necessary) usually at a much lower cost but sometimes rivaling the quality in areas. In fact many vintage lenses have characteristics that make them rare and unique (this deserves an article in itself) hence their appeal to collectors and photography lovers.

At the end of the day do your research and only get what you need. By concentrating on producing high quality work and making sensible choices you’ll realise it’s not just about the camera or the lens, but the person behind it.

Video Production London

10 things they don’t tell you about working in video production

Universities, film schools, specialist courses – all can be a great place to start if you want to equip yourself with useful skills for a job working in video or film production. However, there are some things that just can’t be learned in an educational environment. Only by talking to those already working in the industry and gaining experience yourself will you learn some things that no book or lecture could ever prepare you for. So listen up, we’ve got a few industry insights here. Some are positive and some are not, but if you want to work in this industry you had better listen to the pros first before you dive in at the deep end.

Video Production Company Brighton

Fatboy Slim appreciated the gig!

1. Every new job you land, no matter how big or small, becomes a huge personal victory.

This is especially true to start ups and freelancers. It is much harder to get new clients than it is to get repeat business from an existing one. Even landing little jobs that only last a few hours can give you that warm feeling inside that something is working because people want to hire YOU. This in turn will help you stay driven and motivated. Enjoy it!

 

2. How tremendously adaptable you sometimes have to be.

To get where you want to be in your career you may find yourself sooner or later doing something that you don’t really want to do (well, that’s life!) but you’ll realise that it’s a necessity to making any sort of progress. Whether it be learning a new skill in an area you’re not confident in or taking on work in a completely different industry just so you can survive until your next video job comes in, if you really want to succeed you’ll do what it takes. You may just find it character building too.

3. Marketing is so incredibly, ridiculously important.

Whether you freelance or run your own business, you simply can’t avoid the subject of marketing or you will fail. Word of mouth is often described as one of the best ways of getting work in an industry as small as this, and this is true, but first impressions count and knowing who it is you are trying to work for and how to target them is key to starting new working relationships. Included in this is the ability to sell yourself, plus with growing demand for online video content the marketeers out there should be your best friends!

4. GAS.

Not the poisonous kind, unless you let it get the better of you. GAS stands for gear acquisition syndrome. It is actually a thing. In the western world we are suckers for consumerism and just love to own stuff but this is especially true in video production for cameras are sexy, lenses are bokehlicious and a DJI octocopter – well, who wouldn’t want one of those?

Video Production Brighton

I’ll take them all please

It’s very tempting to spend lots of money and think your career will instantly bloom but if you’re not careful you could get stuck in a never ending process of continually needing to buy stuff and never make any money as a result. For some of us of course it is important that you buy the right tools for the job but perhaps consider whether you really do need that new flashy gizmo or if hiring would be a more sensible option. And don’t forget, your talent counts for something too.

There’s some brilliant advice on the matter in this filmmaker magazine article by DOP Sean Porter including one bit that really stuck with me:

“We have to be very cognizant about the impact, however minute, we make when we mix our creative responsibilities with enterprise. Your gear is a powerful influence on your work, both good and bad. I think stepping up means knowing which is which, even if it’s not the answer you want to hear.”

Wise words.

5. How to balance multiple jobs.

This for me, and I’m sure many others, is probably one of the hardest things about starting off in this industry that’s on this list. I’m not just talking multiple film or video jobs; I’m referring to balancing the self employed work with the employed. The paid with the unpaid. The desirable with the reliable. The big question that nobody seems to have the answer to is:

How can you get experience without a job when you can’t get the job without experience?

You have to start somewhere. Maybe you’ll be working part time so many days a week so you can focus on the video work on your days off – if you can afford to live off part time wages. But then, what if your perfect job comes up while you’re at work and you could be potentially missing out on your big break? If you keep trying to get time off from your reliable work are you likely to keep that job for long? On the contrary if you always keep your diary open, how do you know that you’re definitely going to land more video work to pay the bills? Juggling the reliable and the desirable work can be an absolute nightmare and it’s one thing that no educational institution can ever prepare you for.

My advice is to keep your options open and explore the different possibilities available to you until you find something that works. Everybody needs to earn somehow but what ends up working for one person may not work for someone else. I recently wrote about how my non video job helped me learn new transferable skills but the most important thing to understand is you have to be prepared to work your socks off, whichever path you decide to tread.

Oh, and one more thing. Dealing with a clash of job offers never gets any easier.

6. When to say no.

I must refer again to the article mentioned earlier by DOP Sean Porter, who deals with this point in great detail. Knowing when to say no can be another one of the hardest things to deal with in this industry. Taking on too much work could leave your clients unsatisfied or affect your personal life and relationships in a negative way. It’s another thing that can only be learned through experience and through applying a good level of judgment every time an opportunity arises. We’ve all accepted those jobs we’d wished we’d declined but it’s all about learning from these mistakes so that our future selves won’t curse our present selves into oblivion!

money

Budgeting can be hard when your income fluctuates

7. Steady sources of income can disappear suddenly and you may not know why.

A client may go on sick leave or change premises, marketing budgets may be slashed or a competitor may offer your clients better value. In fact, there are a whole host of reasons why you might lose a steady client and it can be very hard and frustrating when this happens, especially if you don’t know why.

The answer? Don’t take it personally, avoid complacency and learn to be like a gecko – adapt! Don’t stress and remember that factors which are beyond your control can be a blessing as well as a curse in your work life. It also pays during busy times to save for a rainy day.

8. How to manage your taxes.

Tax returns, accounting, filing..yawn. It may be boring but unfortunately it’s something that none of us can avoid doing, whether we freelance or run a business. Not to suck the fun completely out of the creative industry at hand but the more you learn about tax returns and the like the earlier on in your career the easier it will be for you to stay on top of your money and make sensible decisions throughout. You wouldn’t want any nasty surprises now!

The first place to look for information on all things tax is the HMRC website.

9. Your competition may also be your friends.

It’s not all doom and gloom. Working in such a small industry means we often bump into familiar faces and that includes the competition. The beauty of this, unlike most industries, is your competition could not only help to keep you on your toes but they could potentially be a reliable stand in for you when you need a helping hand or could loan you equipment and vice versa. There’s also a thing called referral fees for the business minded among us!

Video Production Brighton

Time to take a break?

10. How to switch off and relax.

Last, but certainly not least. You spend so much of your time and energy hacking away at your career that no matter where you are on the ladder, it can be nigh on impossible to switch off from work when you’re worried about things like where your next pay cheque is, if your clients will like your work and what your competitors are up to. Whether running a business or working for yourself and with dangerous cross overs between work and play on your social media accounts, switching off from the world of work can be very difficult indeed. It could be viewed as a good thing as we are just that determined to succeed, but don’t let it consume you. Allow yourself some ‘me time’ and enjoy those rare opportunities to turn off your phone. Your other half will appreciate it!

There is no real single secret to a successful career in any of the creative industries, but hopefully these insights will help you make the right decisions early on. If you make mistakes along the way however, that’s OK, it is part of your professional development no matter what career you decide to embark on (except for the tax issues – we wouldn’t want you getting in trouble!).

12 stocking filler ideas for filmmakers

Every Christmas I’m told that I’m difficult to buy for (usually by the missus) and that I’m fussy and/or everything I want is expensive. Well, yes the A7S mk ii is expensive, I explain, but it really is such good value for money because..*rambles on about techie stuff again*

Filmmaking and video production, whether just a hobby or your career can be an expensive thing to get sucked into, however there are so many smaller, less expensive items that are so incredibly useful that might not necessarily be at the top of our shopping lists, yet when we get them we wonder how we ever survived without them. So to all the partners and families of the filmmakers and techies out there, here are some big hints for stocking filler ideas – 12 to be exact – one for each day of Christmas. Some are practical, some are a bit more fun. Now you’ll never be stuck for prezzie ideas ever again!

 

  1. Step up and step down rings
IMG_7048

Tip: Make sure you buy the filter the right way round. The first number will be the thread size of the lens it attaches to and the second number will be the thread size for your filter.

Nothing is more annoying as a camera operator than being out on location setting up the perfect shot when you decide you need to use a filter but it doesn’t fit the lens you’re using. Step up and step down rings allow camera ops and photographers to adapt their filters for use on other lenses with a different thread size. It’s a much cheaper option to buy these little rings than buying the filters a second time. The trick to this though is knowing what size filters and lenses the person you’re buying for has, so a bit of investigative work is needed here!

 

 

 

Where to find them: Amazon, eBay

2. Camera cleaning accessories

camera cleaning kit

Tip: Camera cleaning accessories often come in kits

Inexpensive yet invaluable, having the means to clean a lens out in the field is essential, no matter if it’s a camcorder or DSLR. Rain, dust and fingerprints all provide unwanted artifacts and blemishes in images and every shooter should be prepared.

There are several options here for the buyer including lens pens, lens tissues and cleaning fluid and blowers. Essential items for your film making friend that won’t break the bank.

Where to find them: Camera stores, Amazon, eBay

3. The Guerilla Filmmakers Handbook

Guerilla filmmakers handbook

Tip: This book also includes forms, documents and software on a CD, making it exceptional value for money.

If the person in mind is serious about film making and hasn’t already got this book then let’s just say you’ll be doing them a big favour. Packed full of interviews and information about pretty much every role in the film industry from pre production to exhibition, this book is a goldmine for tips and invaluable advice for those looking to make independent film.

Where to find it: Waterstones, Amazon

 

 

 

Love film

Tip: Love Film and Amazon Prime Instant Video claim to have over 70,000 titles available, old and new.

4. Love Film or Amazon Prime Instant Video gift subscription

With probably the biggest selection of films out there to rent, treat your loved one to a bit of film catch up. If they’re planning their next film then believe it or not, this would actually help them do some work and with options of 3 month, 6 month as well as 12 month subscriptions it doesn’t have to cost the earth.

Where to find it: Amazon

 

5. Multi tool

multitool

Tip: If you can’t afford a Leatherman then have no fear as there are some great multi tools out there at very affordable prices.

Not just useful at home but invaluable on a film set. Whether they need to cut their gels or change camera plates a multi tool is so useful that it doesn’t just make your loved ones’ job easier but makes them look more professional too (plus if you live with them, they might help out with DIY more often!). A perfect practical stocking filler.

Where to find it: DIY stores, Amazon

 

 

 

 

bond poster

Tip: If you decide to get a poster, make it a goodun’!

6. Film posters

Everybody loves a poster of their favourite film and your loved one is no exception. Just hope that their tastes aren’t too obscure! If you’re feeling extra nice you could always get it framed too. A perfect present for home or office.

Where to find it: Online, HMV

 

 

 

7. Intervalometer

intervalometer

Tip: Of course you’ll get the right one so it fits the lucky person’s camera, yeah? Do a little homework first.

Intervalometers or remote switches can open up a DSLR to the wonders of timelapse photography. By being able to set intervals between shots and not shake the camera when taking stills you’ll be giving them a whole new range of creative opportunities. Branded ones can be expensive but there are a host of third party offerings online at much friendlier prices.

Where to find it: Camera stores, Amazon

 

 

 

 

8. Roll of film

Pentax and film

Tip: Check which format they shoot on first. 35mm and medium format film are most common.

Yes, some of us still shoot on film. Not because we’re not up to date with technology, but because we love the aesthetics and the grain that film gives us. It’s pretty expensive to shoot everything on film nowadays in this digital landscape, but a role of 35mm film only actually costs a few pounds and can usually allow for 24-36 photos. Save them a few quid, and if you’re feeling extra generous look out for online deals where processing is included.

Enough to show you care, not too much to make you poor, but if your loved one shoots analogue they’ll be forever grateful.

Where to find it: Camera stores, Boots

 

 

9.  Subscription to a magazine

Tip: Hint hint, if anyone reading this knows me, I wouldn't mind this! Err, a tip..the ASC magazine does a greener digital edition too..

Tip: Hint hint, if anyone reading this knows me, I wouldn’t mind this! Err, a tip..the ASC magazine does a greener digital edition too..

Whether it be a trade journal or an amateur film making publication there are a host of magazines out there that would make a creative very happy indeed. Which one would suit your loved one best?

  • American Cinematographer (print & digital)
  • Videomaker
  • Sight and Sound
  • Total Film

(These are just a few examples)

Where to find it: A good old Google search (as with everything else really)

 

 

 

10. Multi hot shoe adapter

Tip: Adapters with 3 hot shoes are also available

Tip: Adapters with 3 hot shoes are also available

One hot shoe just isn’t enough. What’s a hot shoe I hear you ask? It’s a little slot on top of a camera where you attach accessories for your camera. The thing is, there are many incidents where a videographer or photographer might want to put on more than one item. A flash and a transmitter, or a light and a radio mic. I have no idea how I ever survived without this. Now, go help a brother out!

Where to find it: Amazon, camera stores

 

 

11. Grey/white balance card

grey white card

Tip: As with most things these cards come in sizes big and small.

Getting an exact exposure and perfect white balance should be the highest priority for any aspiring DOP or photographer. These cards are inexpensive, portable and scream professionalism. Buy these to brush up their skills and make them look good. A perfect little stocking filler.

Where to find it: Amazon, camera stores

 

 

 

 

12. Thermos flask

flask

Film making often involves getting up at the crack of dawn, hanging around on location for hours on end and battling the elements. If your loved one loves their hot drinks then this is probably one of the best items you could buy them. Keep them going through those dark winter months and they’ll never forget how awesome you are!

Where to find it: Supermarkets, Google!

 

So there you have it, now that you have a few hints for stocking fillers go and get that Christmas shopping done!

 

 

5 tips for shooting better interviews

Interviewing: an essential skill in video production

Interviewing: an essential skill in video production

Here at flycreative we know a thing or two about filming interviews. Interviews are the heart of many video productions and most corporate, event and documentary shoots will at some point involve someone speaking to the camera in depth about a subject. Whether the topic is eCommerce or the plains of Nebraska, it is our job as video production professionals to capture and create engaging content, regardless of our knowledge of the subject at hand. Whilst the subject may change however, our approach does not and there are some key considerations to be made whenever an interview is approaching.

Being able to conduct an interview is an essential skill for any videographer or producer, but are your skills up to scratch? Here are 5 top tips for shooting better interviews:

1. Location, location, location!

As they say in business, it’s all about location, location, location. This is important aesthetically as well as practically. Here are some things to consider when deciding on a location:

  • Background – What is it? Does it portray your subject in a positive light? Are there any brands or logos you should be avoiding?
  • Lighting – Where is the best available light? Do you need or want to bring in your own?
  • Sound – Are you likely to be disturbed? Is there likely to be music or interference here?
  • Practicalities – Do you need permission to film here? Are you causing an inconvenience to the public? Is it safe to be here?

Reccie your location in advance if possible, whether that be a day before or 10 minutes before your client arrives. Any preparation time is useful and being prepared makes you look professional. If you can’t realistically reccie in advance then ask your client to send a couple of photos of the available space. The more you know in advance the more you will be able to select the right equipment for the job – there’s no point lugging around a full lighting kit if you only have 10 minutes with your subject. Food for thought.

It was definitely worth the climb for this background.

Sometimes you just get lucky with a view.

2. Be considerate with your composition.

Make your subject and the frame look flattering. Always shoot at the height of your subject and ensure that their eye line is level. Use the rule of thirds to create a nice composition, allowing space for text if necessary and have your subject angled slightly away from the camera. If your subject is not a professional actor or presenter then you’ll probably find you’ll get superior results having them speak off camera.

Office interview

Level, uncluttered and a suitable eye line. Bob’s your uncle.

Think about your depth of field – lenses with faster apertures will give you shallower depth of field and if shooting outside you will need to use ND so you can stop down your lens and retain a nice bokeh. Don’t let your depth of field get too small however as some people can be quite animated and you’ll want them to stay consistently sharp. If you can, shoot with a high quality prime over a zoom lens for often             increased sharpness, faster apertures and nicer bokeh although there are some excellent zoom lenses out there too.

Finally if you have time, change your framing and conduct the interview again (this works best for shorter interviews and is of course irrelevant if you are shooting 4K where you have the option to pan and scan if your output is downscaled). Giving yourself the option of a medium shot and a close up gives you options in the edit and can really bump up the professionalism of the final product that little bit more.

3. Think about lighting and make time for it.

Good lighting can hide the fact that you may not have the latest hi tech camera and the results can make you look very professional indeed. Even minor lighting adjustments can make a huge difference to the final image:

  • Daylight exteriors: On a sunny day where the lighting is high contrast, consider your subject’s position carefully in relation to where the sun is. Try to avoid flare and over exposure from shooting directly into the sun as well as having your subject squint into the sun! A 5 in 1 reflector can also be useful in many situations here.
  • Night time exteriors: Utilize any lighting fixtures at your disposal such as street lights. Set your white balance carefully and watch out for those street lights appearing too warm! It would also prove useful having a decent flicker free LED (and a twin hot shoe adaptor).
  • Interiors: For interiors you may be faced with certain difficulties such as low light, a mixture of colour temperatures and tight working environments. If you don’t have much lighting equipment or time at your disposal then you can use any incoming daylight to your advantage (although if the weather changes then this may prove difficult for longer interviews). If natural light is being used for your key light then you need to think about your colour temperature and balance to daylight if you require a warm ‘positive’ look to your footage. If tungsten or interior lighting is providing most of your ambient light then consider the use of practical lights to increase interest in the image and overall exposure. If shooting in someone’s home utilize any lamps that they may have.

The key to lighting is obtaining control. Whether that be removing, changing the colour or softening a light source the point is if you have some degree of control then you can stylize your footage in a way that compliments the product and your abilities too! In fact, lighting can sometimes be more important than the camera itself..

IMG_1596

If you want high production values, don’t forget to light.

4. Get good sound (for the love of God).

No one likes bad sound. It is usually the first tale tale sign of an amateur. Here are a few dos and don’ts regarding the matter:

Do:

  • Hire a sound recordist if your budget allows. Giving yourself less responsibility technically allows you to focus on getting results.
  • Use the best mic and cables you can afford.
  • Remember your windshield if filming outside
  • Record externally if you can, especially in studio environments. Quite often you can get cleaner audio on an external recorder than recording in to camera, due to noisy pre amps.
  • Generally aim for maximum levels between -12db and -18db when recording, although this is subject to individual preference. You can amplify somewhat in editing, but once a clip peaks it’s a goner.

Don’t:

  • Ever record using your inbuilt camera mic unless there is an exceptionally good reason. Always use a high quality radio mic or shotgun mic.
  • Record without headphones. Duh!
  • Record if you can hear music in the background. Some background noise at a consistent level can be useable and sometimes removable however.
  • Accept a take if you’re not 100% happy. If in doubt, do it again. You’ll thank yourself in the edit.
  • Let your clients walk off with your radio mics!

Remember, sound is half the picture. Don’t neglect it!

Sennheiser - one of the leading brands for audio equipment.

Sennheiser – money well spent.

5. Plan your questions & listen.

Whether you’re shooting an hour long interview or a dozen vox pops on the fly, you can still plan your questions in advance to achieve optimum results.

Speak to your subject about the question (s) you’ll be asking and find out what they would say in response before you roll the camera. Without the camera recording many people will find the pressure reduced slightly, resulting in more genuine answers (you can also sneakily use this time to do sound checks). When you do start recording your aim is now to get them to repeat what they’ve already said which makes it much easier.

Once the camera starts rolling listen carefully to the answers provided and work with your subject to make sure that what they are saying is relevant and efficiently worded. It’s OK to help them rephrase a sentence if it’s proving to be a bit of a tongue twister. Take notes if you can so that nothing gets repeated. You may get some ideas for cutaways here too.

Don’t forget – if your subject is looking off camera and there is no presenter as such then their answers must always be in full sentences. Make sure they allow a second of silence between your question and their answer and look out for potential cutting points within their answer. If you like the sound of an individual phrase within a sentence get them to repeat it as a standalone line. The beauty of video making is that we can often go for a second take; if in doubt go for it. Give yourself options in the edit!

This interview had all the right ingredients.

This interview had all the right ingredients.

If all of this seems a bit daunting at first, don’t worry. With a bit of practice and application of these techniques the quality of your interviews will increase over time and will gradually become second nature to you. For some inspiration, take a look at some of the interviews we have conducted over the years..

Video Production London

A Checklist of Qualities to Look for in a Video Team

When you’re looking for the right video production company for your project, you’re likely to face difficulties drawing up a shortlist. There are lots of businesses out there, which superficially seem like a good fit, but how can you find the ones best suited to you? If you’re looking online, the first thing to do is get your search terms right: for the avant-garde ballet company based in Norwich, searching for ‘video production company London’ is unlikely to be fruitful.

Otherwise, here are some qualities and attributes you should pay attention to when shortlisting film production companies.

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Choosing the perfect music for your corporate video

Even if it’s only for a short intro a few seconds long, the music you choose for your corporate video can make the difference between people picking up the phone to contact you and them frantically clicking STOP and going to one of your competitors. When it comes to music and corporate videos, the first challenge is finding good music options, and the second it choosing the right music for your goals.

For example, the music in this video we made for Kings Colleges needed to lead people through a story. It  starts very simply, becoming more varied with more instruments being added, which mirrors the student’s world opening up to new opportunities.

Finding good music and using it legally

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Video Production Companies London

How We Cost Our Services

As a video producer you always know it’s going to be one of the first questions from a client: How much will you charge for making me a video? when thinking of cost effective and video production Brighton, why not contact flycreative for more information.

The honest answer is I can’t tell you. At least not until we’re agreed on what you want to achieve. What I can tell you is how we cost our video production service: using a straightforward per person per day calculation.

We have fixed day rates for our cameramen, editors, animators and shooting assistants. (Our team are all experienced and living in London or Brighton isn’t cheap, so everyone has a day rate upwards of £300/day.)

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How to Use Your Corporate Video for Search Engine Placement

One benefit that will surprise you with video production is that video does amazingly well in terms of search engine rankings.

The competition for the majority of search engine rankings and keywords are dominated by companies that can invest a lot of time and resources into video but what you will often notice is the overall lack of video within the search results.

Search engines such as Google will give high placement to videos that are extremely valuable; they even have their own sections in the search results! If you see a lack of videos showing up for information in your niche than you can dominate the video market by being the first and best to the industry to utilize video for marketing.

Optimizing your video for Search Engine Optimization is simple:

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Using a Video Production Company to Create Screencasts

screen cast video production brightonScreencasts are perfect for businesses in the tech industry or have a product which can be shown on screen.

A screencast is a video that captures what is shown on a computer screen. This works well for creating marketing videos for software and online technology companies to promote how a product works.

For example,

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Before you go..
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7 Steps:
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  • How to use your new video to attract attention and get the results it deserves
  • How the most successful independent schools are getting all the new enrolments
  • The techniques that will give you a clear, predictable return on your video investment
  • How to track and record ROI to prove your video strategy’s working