Tag: corporate video production

How to Use Video during Your Live Event

As a business, one of your marketing campaigns may revolve around a live event that you run or participate in as a company.

This may be a conference you host, or attend, or a product launch or a supplier / customer meet-up.

Whatever the occasion, a live event is a rich resource for dynamic and eye-catching marketing video campaigns. Here are just a few ways you can use video during your live event.

Gather high-energy customer testimonials

A live video of someone talking sincerely to the camera can be more effective at times than written testimonials. Being able to actually see an attendee or customer talking about an event makes it easier for a viewer to visualise the experience.

Having a video-production company on hand at your event means you can focus on delivering a high-quality experience, without missing out on valuable feedback that you can use for future marketing.

Increase online engagement and awareness by live-streaming

If your conference or event is ticketed, you can provide live-streaming access online to people who can’t attend in person, but are happy to pay for access to the information shared at the event.

Alternatively, if your event is free, or low cost and open for more than one day, you can use live-streaming to increase awareness of the event and encourage more attendees to show up for following shows or performances.

Increase revenue by creating a product

If you are providing valuable information at your event, your company may want to consider hiring a video production company to create a professionally produced video of talks and workshops. These can then be edited and packaged and sold as a valuable product.

For more information about the video services we offer for live events, please get in touch.

Should Your Company Have its Own Branded TV Channel?

debTVWith more businesses using video marketing to increase sales, improve customer loyalty and retention its no surprise that larger brands have gone all out and created their own branded TV channels.

Marks and Spencer and Debenhams are 2 main UK retailers offering a dedicated TV channel for their customers. It’s a smart move because:

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The 5 Employees You Should Use in Your Corporate Video

Quite often we work with clients who want to show a behind-the-scenes corporate video because they know that letting customers see how a product is made, or a service is delivered can increase value perception.

Sometimes the most fascinating video stories are from 'ordinary' processes

Sometimes the most fascinating video stories are from ‘ordinary’ processes

We often get asked to advise how to choose which employees should be in front of the camera in these types of corporate videos, and corporate documentaries, so here are our top tips:

The CEO / Founder

Many companies choose to use their CEO in a corporate video because more consumers today want to associate a person with a brand. In last year’s Edelman Trust Barometer report, it was shown that consumers place more trust in an ‘expert individual’ compared to an organisation.

Customer Service Representatives

Recently we consulted with a client struggling with an area of brand damage relating to customer service. We explained how video can help build a better bond between existing customers by sharing successful customer service stories, and also showing how employees work hard to resolve difficulties.

Another option is to also highlight a customer’s story where a problem has been resolved. By having your customer tell a story of problem-action-solution, you present your company as being transparent, open and authentic.

Sales Representatives

Your sales force is often your front line when representing your company. With video, you can feature a sales executive with a compelling and persuasive message and reach hundreds and thousands of customers in one go.

A video based on a sales rep is a perfect way to explain the benefits of your product and even cover some of the frequently asked questions your customers may have about your product.

Operations Employees

Whether you have a wholesale distribution business or a retail outlet, a story that explains how the product is delivered, from conception to sale can be fascinating to prospective clients, and also to the media.

Quite often, when working with businesses, we find that the processes they take for granted can have a huge impact on customers. A good London video production company 😉 can help you research which stories and people make for a compelling corporate video story.


Okay, they’re not strictly employees, but your business doesn’t exist without your customers. More importantly, customers tend to make much better stories for corporate video production. The intersection between your customer and your product is where the best story lies.

Think about the problem your customer has, how you solve it, and who would be willing to share that story. Mix those people with the cast of characters above and you have the potential for an unforgettable corporate video.

For more ideas about commissioning a corporate video, contact flycreative today.

What Format Do You Need for Your Corporate Video?

If you’re thinking about hiring a London video production company to shoot your corporate video, you might have questions about what format you should choose.

Some video companies charge extra for producing videos in different formats (at flycreative our clients receive all formats as standard).

Before working with a video company, find out what formats they can provide

Before working with a video company, find out what formats they can provide

To answer the question it really depends on how you want to use your corporate video. For example:

Using your corporate video on the web and mobile

A lot of businesses want their corporate videos to use online. These can be used for online tutorials, viral video marketing campaigns, training tools, or live streaming events. Having video on your website can increase engagement and sales if it is designed to appeal to your target audience.

Most video production companies in London will provide your video ready for teh web, which is usually 720p, also classed as HD or HD ready. This formatting will look great on a computer, tablet or mobile.

Using your corporate video as a brochure

You may decide to use your corporate video as a sales tool. Something you can provide to customers to watch and find out more information about your business. Your video production company can provide a video for you on DVD, which will be SD as opposed to HD, but will still look great when viewed on a DVD player or computer.

Using your corporate video for HD screens

You may decide you want to use your corporate video to view in high definition on a HD TV, or screen. In this case you would be provided with a high definition computer file that you would be able to open and play through your computer or laptop onto a projector, or through a high definition TV screen.

Hopefully this has answered your questions about the different formats available when working with a video production company on your corporate video. If you do have any other questions about formatting of videos, don’t hesitate to get in touch.

Bellerbys Oxford Opening

Bellerbys College is the gold standard for international students seeking entry to any one of 50 top UK universities and the largest provider of international students to UK universities.

fly creative was asked to produce a video for the launch of the new study center in Oxford. The video was shown on the Bellerbys website.

We have had such good feedback on the project we are already working on new and exciting projects together.

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