YouTube Exceeds 1 Billion Visitors. Great News for Video-Marketing

March 29, 2013

YouTube now has more than 1 billion people visiting the site each month to consume a range of videos from pure entertainment, to viral corporate videos.

If your business has considered adding video into the marketing mix, now is a good time to explore the options. Not only are more companies using video-marketing to be heard above the competitive noise, but YouTube’s latest news shows how powerful the site can be as a distribution channel for your video-marketing.

The 5 Employees You Should Use in Your Corporate Video

March 25, 2013

Quite often we work with clients who want to show a behind-the-scenes corporate video because they know that letting customers see how a product is made, or a service is delivered can increase value perception.

Sometimes the most fascinating video stories are from ‘ordinary’ processes

We often get asked to advise how to choose which employees should be in front of the camera in these types of corporate videos, and corporate documentaries, so here are our top tips:

The CEO / Founder

Many companies choose to use their CEO in a corporate video because more consumers today want to associate a person with a brand. In last year’s Edelman Trust Barometer report, it was shown that consumers place more trust in an ‘expert individual’ compared to an organisation.

Customer Service Representatives

Recently we consulted with a client struggling with an area of brand damage relating to customer service. We explained how video can help build a better bond between existing customers by sharing successful customer service stories, and also showing how employees work hard to resolve difficulties.

Another option is to also highlight a customer’s story where a problem has been resolved. By having your customer tell a story of problem-action-solution, you present your company as being transparent, open and authentic.

Sales Representatives

Your sales force is often your front line when representing your company. With video, you can feature a sales executive with a compelling and persuasive message and reach hundreds and thousands of customers in one go.

A video based on a sales rep is a perfect way to explain the benefits of your product and even cover some of the frequently asked questions your customers may have about your product.

Operations Employees

Whether you have a wholesale distribution business or a retail outlet, a story that explains how the product is delivered, from conception to sale can be fascinating to prospective clients, and also to the media.

Quite often, when working with businesses, we find that the processes they take for granted can have a huge impact on customers. A good London video production company 😉 can help you research which stories and people make for a compelling corporate video story.

Customers

Okay, they’re not strictly employees, but your business doesn’t exist without your customers. More importantly, customers tend to make much better stories for corporate video production. The intersection between your customer and your product is where the best story lies.

Think about the problem your customer has, how you solve it, and who would be willing to share that story. Mix those people with the cast of characters above and you have the potential for an unforgettable corporate video.

For more ideas about commissioning a corporate video, contact flycreative today.

How to Increase Value Perception With Behind-The-Scenes Video

March 15, 2013

Previously we have talked about how corporate micro-documentaries can be used to tell a compelling story about your business to your ideal customers.

One of the reasons this works well is because it shows your ideal audience what goes on behind the scenes in your business. This can be a very effective technique to use in your marketing that can increase the value perception of your product or service.

By value-perception, we simply mean how much your viewer believes your product or service is worth.

This can be very useful if you want to make your customers comfortable paying a premium price for your service. So why does this method work?

Can you increase your value using video?

It reveals the value of the process

When you make a behind-the-scenes video that shows the process of how your product or service is delivered, it reveals the effort that goes into the end result. This helps your customer understand why your offering is so important.

If you sell organic oranges, and you can show the effort that goes into researching, selecting and delivering the best-quality oranges, your customer can then understand the process behind the price tag.

It reveals the importance of what you do

In the above example, if you show the story behind why it is important to choose organic oranges you can also increase the value perception of what it is you offer. This is the same for any service that is worthwhile. From finance to technology, if you can show behind the scenes what drives the desire to provide this service based on how important it is in the world, you can provide a more compelling message to your audience through video.

It gives your customer a story to tell

This is particularly true with services or products that are bespoke or tailored. When a customer knows how their product is made or the service is delivered, they are able to elevate their status within a group with an interesting story.

This is particularly powerful with hand made items and a lot of micro-documentaries are used to provide fascinating facts about how items are made, from iPads to bikes.

To find out how you can increase value-perception with a behind-the-scenes video, contact us today.

What is a micro-documentary?

March 6, 2013

If you’re thinking about using a corporate video to increase online engagement, customer loyalty and sales, you may have come across the term “micro-documentary” when searching for video production companies.

They are a relatively new approach to making corporate videos and a lot of businesses are using them to promote their product or service.

Even ordinary businesses can turn into extra-ordinary documentaries

What is a micro documentary

A micro-documentary is typically a short documentary style video based on a specific topic. They may be anything from 1-2 minutes, 10 minutes or 20 minutes. Anything really that is shorter than a standard length documentary which is typically longer than 20 minutes.

Why do businesses use micro-documentaries?

In some cases, businesses find the documentary approach to talking about their business more effective than straight-forward advertising. A documentary typically has a strong, newsworthy narrative, so if done well, a corporate micro-documentary may be picked up by the media to gain valuable press exposure for the business.

A documentary is easier to share and reach people who would be ideal customers for the business, without it feeling like a strong sales sell. In short, a micro-documentary has more power and leverage to be shared then most traditional advertising videos.

How can you use micro-documentaries in your business?

A lot of businesses struggle with the idea of what subject they should cover in their micro-documentary but a good video production company can help you develop a newsworthy story about your business.

Some compelling ideas for your micro-documentary may include:

The work you do – see the dog rescue clip in this post about video marketing campaigns that went viral
Charitable work your business is involved in
Stories about your customers using your product
Stories about your employees and how they deliver the service
How the product is made, taking a glimpse behind the scenes

People love to connect with human stories rather than direct promotions of goods and services so think about how you can show something similar in your corporate micro-documentary.

Need more information about micro-documentaries?

flycreative produce micro-documentaries for businesses and organisations wanting a compelling video story about the work they do. For more information about how we can produce a micro-documentary about your business, please get in touch.

Bellerbys Oxford Opening

February 22, 2011

Bellerbys College is the gold standard for international students seeking entry to any one of 50 top UK universities and the largest provider of international students to UK universities.

fly creative was asked to produce a video for the launch of the new study center in Oxford. The video was shown on the Bellerbys website.

We have had such good feedback on the project we are already working on new and exciting projects together.

flycreative showreel 2011

January 24, 2011

We have been working hard to get our new showreel finished and ready for 2011.
It includes a snippet of what we have been working on over the past 12 months.

Please contact us to find out more as we have a lot to show.

H-Bar Promo 2011

December 15, 2010

We were commissioned to film the 3rd Birthday and VIP night in H-Bar in Hove.

The H Bar offers three floors of style and sophistication including a V.I.P Lounge, Champagne and Cocktail Bar & Club

Filmed with Canon 7D 24-70mm f2.8, 50mm f1.8 @ 25p

Category: Corporate Documentary